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Marriott International and Sabre Holdings support launch of new anti-trafficking tourism campaign

Marriot and Sabre are the first two tourism companies to support a new anti-trafficking initiative launched by The World Tourism Organization (UNWTO), the United Nations Office on Drugs and Crime (UNODC) and the United Nations Educational, Scientific and Cultural Organization (UNESCO). The campaign - titled Your actions count: Be a responsible traveller - aims to raise awareness amongst tourists of a range of trafficking issues, and to invite them to help in the global battle to combat the crime.

The campaign focuses on five different kinds of trafficking - human, wild animals and plants, cultural objects, drugs and counterfeit. According to the UN, 1.2m children are trafficked every year. Meanwhile a 2102 report by Global Financial Integrity finds the illicit drug trade to be worth roughly $320bn and counterfeiting $250bn. And the illegal trade in wildlife is now estimated at $7.8-$10 billion, fifth in value behind illegal traffic in drugs, humans, oil and counterfeit.

Sabre says it will support the campaign and attempt to reach tourists with four key consumer-facing products — Travelocity, Lastminute.com, mobile app TripCase, and corporate booking tool GetThere. According to Sabre's Senior Vice President-Government and External Affairs, Bruce Charendoff: “Fighting human trafficking is Sabre’s top social responsibility initiative, and we therefore jumped at the opportunity to partner with the United Nations to raise awareness of this widespread crime among the millions of travellers we serve around the world.”

Marriott will also use a broad range of media to reach its customers with the campaign's messages, including the company's internal and external websites, Marriott Rewards newsletters, blogs and social media and reservation confirmation emails. “We know that our industry can play an important role in helping to stop trafficking by delivering this campaign message to the traveling public," said Kathleen Matthews, Marriott’s Executive Vice President and Chief Global Communications and Public Affairs Officer. "Marriott will share it with more than 80 million customers annually through reservation confirmation emails and our workforce in more than 70 countries worldwide. We invite other travel leaders to join us and the United Nations agencies in this critical effort,”

Written and edited by Jeremy Smith

Apr 22nd 8:48am • No Comments

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